Wine Clubs Rated for
Ability to Customize

Some wine clubs don't even offer the most basic of personalization, but some let you choose almost everything except which wines are shipped (offering a red-only and a white-only version, different delivery frequencies, or different shipment sizes).

The highest-scoring wine clubs in personalization are those that try to get to know YOUR wine preferences and ship you wine accordingly.

Last Updated: November 2017

Best Personalized Wine Club

WINC Wine Club
WINC Wine ClubThis Wine Club is rated 5 stars
From $50
Best Wine Clubs

Best Personalized Red Wine Club

Winecrasher Monthly Wine Club
Winecrasher Monthly Wine ClubThis Wine Club is rated 4.5 stars
From $49.99
Best Red Wine Clubs

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    by Tasting Room by Lot18

    Limited Time Offer
    Get a $40 tasting kit for just $6.95 when you sign up today. No coupon needed.

    "Ability to Customize" Rating:

    Overview: This is a 12-bottle personalized wine club. The personalization starts with the "tasting kit" but is really most impacted by the ratings you provide to wines you receive as full-size bottles. At $14/bottle, this is a convenient way to get your everyday wine delivered.

    What We Love: Their best feature is total control of your account online without having to contact customer service — change the contents of your shipment, change your shipment size, have your next shipment sent exactly when you want it, or even cancel online.

    Could Be Better: The wines offered in the $6.95 tasting kit have extreme profiles (likely the best way to identify the boundaries of your palate) but the experience is fun anyway. It's important to note: rating the wine triggers the first full-price case to be shipped.

    Read Our ReviewGo Directly to the Wine Club


    by WINC

    Limited Time Offer
    WineClubReviews.net Exclusive - Best Winc Deal!
    Get $25 in credits toward your first shipment when you use our links to join Winc for yourself!

    "Ability to Customize" Rating:

    Overview: Winc (formerly known as Club W) set out to change the wine industry and for their customers, they've achieved it. By delivering unprecedented value at $13 a bottle and personalized selections geared for every palate, Winc is a standout wine of the month club. If you're ready for more sophisticated wines, you can upgrade to Winc Select. Either way, you can save even more money by participating in their myriad rewards programs.

    What We Love: We love how they go above and beyond to reward loyal customers with substantial savings and invitations to a premium level program. No other wine club offers this level of loyalty rewards, or this much fun!

    Could Be Better: Winc works so hard to make their service great that it's hard for us to think of something they should do to make it even better.

    Read Our ReviewGo Directly to the Wine Club


    by Bright Cellars

    Limited Time Offer
    New subscribers save 50% ($30) on the first shipment when you buy using our links.

    "Ability to Customize" Rating:

    Overview: A personalized wine club that gets to know what kind of wine you like through a wine-preference quiz and the ratings you give for wines from previous shipments. Sends four bottles of wine that match your preferences, monthly.

    What We Love: Bright Cellars has amazing customer service and offers a cheese-pairing option as an add-on. We've liked each shipment better than the last, and this corresponds to seeing our Bright Points (accuracy of matching) increase, too.

    Could Be Better: While the wine is fine, we'd like to see a more focused adherance to selecting wines that resemble the grapes on the bottle. Typicity is a hallmark of quality wine. At $15 a bottle, great quality is rarely achievable, but better typicity would certainly increase the value being offered here.

    Read Our ReviewGo Directly to the Wine Club


    by GrapeSeed Wine

    Limited Time Offer
    Free shipping! Exclusive free shipping offer is good one per customer and includes all items in your order. Use promo code WCR_REWARD at checkout. Offer good until Dec 31, 2017.

    "Ability to Customize" Rating:

    Overview: Grapeseed Wine started out as a way to have customers help fund one-time wine productions by acclaimed winemakers, but now it's a premium wine club, too. Get preferred pricing on all of their new releases and enjoy helping stellar winemakers stretch their winemaking creativity.

    What We Love: We're big fans of any group that has exclusive wines because they produced them (as opposed to buying out a full production of someone else's wine)

    Could Be Better: We'd like to see more options available, particularly for gifting, but also for delivery frequency. We're looking forward to the next release of Grapeseed wines to augment the selection.

    Read Our ReviewGo Directly to the Wine Club


    by Winecrasher

    Limited Time Offer
    Exclusive! Save 25%
    Use our exclusive coupon to save 25% on everything at Winecrasher with coupon code WINECLUBREVIEWS.

    "Ability to Customize" Rating:

    Overview: Every wine they ship is rated 89 points or better by one of three trusted critics (Robert Parker's Wine Advocate, Wine Spectator, and Antonio Galloni's Vinous Media). When you want critically-rated wines with a satisfaction guarantee, this is your go-to wine club.

    What We Love: Their "Best Price" program ensures they've priced their wines at the best price on the Internet by using Wine-Searcher.com Pro to check all available prices (they check when they add the wine to their site).

    Could Be Better: They're new and this is somewhere in the pipeline, but we'd like to see pre-paid gift subscriptions as well as options for bi-monthly and quarterly deliveries, too.

    Read Our ReviewGo Directly to the Wine Club


    by GrapeSeed Wine

    Limited Time Offer
    Free shipping! Exclusive free shipping offer is good one per customer and includes all items in your order. Use promo code WCR_REWARD at checkout. Offer good until Dec 31, 2017.

    "Ability to Customize" Rating:

    Overview: Grapeseed Wine started out as a way to have customers help fund one-time wine productions by acclaimed winemakers, but now it's a red wine club, too. Get preferred pricing on all of their new releases and enjoy helping stellar winemakers stretch their winemaking creativity.

    What We Love: We're big fans of any group that has exclusive wines because they produced them (as opposed to buying out a full production of someone else's wine)

    Could Be Better: We'd like to see more options available, particularly for gifting, but also for delivery frequency. We're looking forward to the next release of Grapeseed wines to augment the selection.

    Read Our ReviewGo Directly to the Wine Club


    by GrapeSeed Wine

    Limited Time Offer
    Free shipping! Exclusive free shipping offer is good one per customer and includes all items in your order. Use promo code WCR_REWARD at checkout. Offer good until Dec 31, 2017.

    "Ability to Customize" Rating:

    Overview: Grapeseed Wine started out as a way to have customers help fund one-time wine productions by acclaimed winemakers, but now it's a wine club, too. Get preferred pricing on all of their new releases and enjoy helping stellar winemakers stretch their winemaking creativity.

    What We Love: We're big fans of any group that has exclusive wines because they produced them (as opposed to buying out a full production of someone else's wine)

    Could Be Better: We'd like to see more options available, particularly for gifting, but also for delivery frequency. We're looking forward to the next release of Grapeseed wines to augment the selection.

    Read Our ReviewGo Directly to the Wine Club


    by Wine Down Box

    Limited Time Offer
    Save 5% at Wine Down Box with coupon code 17SAVE5WDB

    "Ability to Customize" Rating:

    Overview: Sometimes you just want a bottle of wine, some cheese and salami, and some crackers to tie all together and wind down a long work week. Enter the Wine Down Box (you see what they did there?) and add a little classy fun to your Friday nights — or someone else's as this makes a great gift!

    What We Love: The wines have been excellent, and the pairings with the cheeses have been spot on. For how much hype there is around wine-and-cheese pairings in general, it's actually not that easy to pull off. And of course, we're suckers for salami.

    Could Be Better: We're actually not fans of the crackers that come with this box. They're difficult to put a piece of salami and/or cheese on top of, so they're relegated to nibbling between bites of the other stuff. This is NOT a reason to avoid this otherwise awesome wine and cheese club.

    Read Our ReviewGo Directly to the Wine Club

    Limited Time Offer
    Buy More, Save More! Save $10 on any 4-shipment order with code SAVE10. Save $15 on any 6-shipment pre-paid order with code SAVE15. Save $25 on any 12-shipment pre-paid order with code SAVE25.

    "Ability to Customize" Rating:

    Overview: This is the premium-level wine club offered by International Wine of the Month Club. It features interesting estate wines from regions in France, Italy, South America, and beyond.

    What We Love: Great flexibility in billing and shipping, and customization paired with easy gift-giving make this wine club a great choice for the wine lovers in your world.

    Could Be Better: We'd love to see four-bottle shipments offered by this wine club.

    Read Our ReviewGo Directly to the Wine Club

    Limited Time Offer
    Buy More, Save More! Save $10 on any 4-shipment order with code SAVE10. Save $15 on any 6-shipment pre-paid order with code SAVE15. Save $25 on any 12-shipment pre-paid order with code SAVE25.

    "Ability to Customize" Rating:

    Overview: This is the mid-level wine club offered by International Wine of the Month Club. It features interesting estate wines from regions in France, Italy, South America, and beyond.

    What We Love: Great flexibility in billing and shipping, and customization paired with easy gift-giving make this wine club a great choice for the wine lovers in your world.

    Could Be Better: We'd love to see four-bottle shipments offered by this wine club.

    Read Our ReviewGo Directly to the Wine Club