Profiles of Wine Club Buyers

Find the perfect wine club for yourself or as a gift based on what matters to you!

Last updated: April 10, 2015

All-Around Rating
New to Wine Clubs
Value-oriented Wine Lovers
Experienced Wine Drinkers
Wine Connoisseurs
Wine Club Gift Givers

Why Wine Buyer Profiles?

We noticed our old rating system and organization of wine clubs wasn’t doing enough to help different types of wine lovers find clubs that fit their tastes.

  • It was overly value-focused, which isn’t everyone’s priority
  • It failed to distinguish between clubs offering exceptional wines, adventurous wines, or bulk wines
  • It wasn't good at distguishing between wine clubs for yourself and those for gifts

With our new rankings program, we can apply different wine-buyer profiles, which emphasize different aspects of the wine clubs, to help you find exactly what you’re looking for.



The Six Types of Wine Club Buyers
(a.k.a. wine drinkers and gifters)

All-Around Rating

A good wine club tries to be as many things to as many people as it can. The All-Around score highlights wine clubs that go out of their way to deliver across all wine club features. It's very difficult to get a five-star rating from us in the All-Around category, so check out those superstars first.

  • Most Important:
  • Very Important: Wine Price, Wine Quality
  • Important: Convenience, Customer Service, Discount Opportunities, Satisfaction Guarantee, Uniqueness
  • Not Very Important: Curation Process, Educational Materials, Giftworthiness, Personalization
New to Wine Clubs

If you're new to wine clubs, the best thing you can do is buy a little above your normal price range, allowing for the additional convenience you get from buying your wine through a club. We look for satisfaction guarantees and discounts available to you through volume-purchasing, perks at sign-up, and when you reorder your inevitable favorites when we pick clubs for newbies.

  • Most Important:
  • Very Important: Satisfaction Guarantee, Wine Price, Wine Quality
  • Important: Convenience, Customer Service, Discount Opportunities, Educational Materials
  • Not Very Important: Curation Process, Giftworthiness, Personalization, Uniqueness
Value-oriented Wine Lovers

Often your penny-pinching wisdom is mistaken for cheapness, but we know better. We know when you're shopping for a wine club with value in mind, you're considering whether or not it makes sense to find a wine club at all. Well, it does. These wine clubs are rated for value-shoppers, keeping in mind lower prices but still delivering value.

  • Most Important: Wine Price
  • Very Important: Discount Opportunities, Wine Quality
  • Important: Customer Service, Satisfaction Guarantee
  • Not Very Important: Convenience, Curation Process, Educational Materials, Giftworthiness, Personalization, Uniqueness
Experienced Wine Drinkers

For the picky wine drinker, wine clubs can be a hit-or-miss adventure. You know what good wine is and you know what it should cost.

We know your type because we ARE your type.

These ratings help you figure out wine clubs pass the sniff test on wine quality, pricing, and each of them offers a unique wine club experience that makes the membership worth your dough.

  • Most Important: Wine Quality
  • Very Important: Personalization, Wine Price
  • Important: Discount Opportunities, Satisfaction Guarantee, Uniqueness
  • Not Very Important: Convenience, Curation Process, Customer Service, Educational Materials, Giftworthiness
Wine Connoisseurs

The connoisseur. Ah, if our wine budgets permitted, this is who we'd be. There are a limited number of wine clubs appropriate for a wine drinker of your experience and palate. Fortunately, there are still some clubs that will knock your socks off. You might also like to check out our Editor's Picks list—the wine clubs we'd join if we had to pay for them.

  • Most Important: Wine Quality
  • Very Important: Satisfaction Guarantee
  • Important: Discount Opportunities, Wine Price
  • Not Very Important: Convenience, Curation Process, Customer Service, Educational Materials, Giftworthiness, Personalization, Uniqueness
Wine Club Gift Givers

When you're giving a wine club as a gift, you definitely want to impress your favorite wine-lover. We've rated all of our wine clubs by their giftworthiness—ensuring you have great options for gift packaging, gift notices, and great quality wine you can be proud to give.

  • Most Important: Giftworthiness
  • Very Important: Customer Service, Educational Materials, Wine Quality
  • Important: Satisfaction Guarantee
  • Not Very Important: Convenience, Curation Process, Discount Opportunities, Personalization, Uniqueness, Wine Price